Category Archives: SEO

Globalize and Localize: How to Approach an International SEO Strategy


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Written by Amit pankaj
on March 15, 2012

Expanding web presence internationally can be a challenging task for any company that trades overseas – or hopes to expand into foreign markets in the future. The benefits of an effective International SEO campaign are self evident: Increasing visibility in … Continue reading

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The Rapid Adoption of “Like” and How Marketers need to Treat their Facebook Pages


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Written by Harman Bajwa
on November 25, 2011

Ever since Facebook began encouraging businesses to deploy the ‘thumbs-up’ button across the web, brands have been galloping to stockpile their “likes”. With thousands or even more of “likes”, what’s next? Research has shown that users who voluntarily click the … Continue reading

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Optimizing to Improve your Quality Score


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Written by Pooja Mehra
on November 15, 2011

For search marketers to compete in a competitive pay-per-click landscape and curtail keyword price inflation, campaigns must evolve with search algorithms that increasingly take into account site-side factors such as landing page relevance. We all know that Google’s got this … Continue reading

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Higher Yield in Search Marketing with improved Google Site-links


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Written by Harman Bajwa
on August 25, 2011

Google has introduced some radical enhancements to the ‘site-links’ that appear under search results. Site-links are typically the links that one sees under a website listing. These links have a direct relation to the website and allow users to jump … Continue reading

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Google’s Page Speed Online – The SEO search signal you need to understand


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Written by Pooja Mehra
on June 28, 2011

June 2009: Google comes up with hard data to reinforce the trade-off between speed and competitive advantage in web search. It conducts a research to perceive the reactions of the end user whist results in display content are purposefully delayed … Continue reading

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Top Brands Failing to Optimize Social Media for SEO


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Written by Pooja Mehra
on June 3, 2011

Social media exposure is correlated with search behaviour and CTR. In the past year, companies and social media marketers alike have been captivated by the profuse hype of Twitter, Facebook, blogs and other social media platforms. Counter-intuitive to proven marketing … Continue reading

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SEO for Firefox


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Written by Amit pankaj
on March 9, 2011

When it comes to being good at SEO, the very first thing you need to have is a complete understanding of the power and tools at your disposal.  Enter SEOQuake. SEOQuake is a browser plugin originally for Firefox, now compatible … Continue reading

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30 seconds on ‘Google Ads vs. Search Engine Optimization for your business’


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Written by Pooja Mehra
on January 24, 2011

How do you decide the right balance of your marketing dollars spent on Google ads vs. Search Engine Optimization for your business?? It’s all about ROI and simple math. Continue reading

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Searching China With Baidu: Specialized Chinese Search Engine


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Written by Harman Bajwa
on October 19, 2010

Baidu, a leading Chinese search engine has the ability to analyze website data, create website trust and populate links and also has penalty factor for sites which do not follow the rules and regulations. Searching the web has been changed … Continue reading

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Google Instant takes SEO Strategies a Step ahead!


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Written by Amit pankaj
on October 12, 2010

Google Instant has raised more questions than answer for the search engine optimizers. Google Instant has changed the world of searching the web. Google has incorporated about 15 applications to make the “Instant.” Many people think that Search Engine Optimization will … Continue reading

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