Category Archives: Internet Marketing

Revisiting Sun Tzu’s – THE ART OF WAR to compile 10 Digital Marketing Lessons


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Written by Pooja Mehra
on October 16, 2018

Imagine the motivation of a famished army, combating on its last legs in the midst of fire and ashes, hollering vengeful battle cries that sends shivers down the spines of their enemies, a couple of millenniums ago (that’s when this … Continue reading

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Checklist to see if someone sold you a tactic in the name of a Marketing Strategy!


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Written by Harman Bajwa
on September 4, 2018

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu, ‘The Art of War’ Though both strategy and tactics have been pivotal to warfare, it’s the former that encompasses the … Continue reading

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How to use Pinterest to drive high-volume traffic on auto-pilot


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Written by Pooja Mehra
on June 9, 2018

Though Pinterest is mostly ignored by SEOs and content marketers, contributor Jessica Foster recommends using it for traffic and content promotion before your competitors find out and get in on the action. Thank you to Author  Jessica Foster  from Marketing Land … Continue reading

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Google dedicates engineering team to accelerate development of WordPress ecosystem


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Written by Pooja Mehra
on May 18, 2018

Google’s partnership with WordPress aims to jump-start the platform’s support of the latest web technologies — particularly those involving performance & mobile experience. Thank you to Author Michelle Robbins from Search Engine Land Google has invested heavily in shaping the architecture … Continue reading

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Marketers: Never forget that we are at war


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Written by Pooja Mehra
on May 11, 2018

Contributor David Rodnitzky from Marketingland urges agencies and brands to stay alert and aggressive, to avoid being “Blockbustered.” by Marketingland author David Rodnitzky  May 1, 2018 Blockbuster is often cited as the poster child of companies that got blindsided by … Continue reading

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Marketers, What You Need to Know About Facebook’s Updated Business Tool Terms


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Written by Pooja Mehra
on April 18, 2018

The updates are largely guided by GDPR and go into effect May 25, 2018. Written By Greg Finn on April 12, 2018 As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around the … Continue reading

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17*24? Ask this from your Website’s Visitor & You have Cooked A Recipe to Lose a Customer.


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Written by Pooja Mehra
on February 13, 2018

17*24? Ask this from your website’s visitor & you have cooked a recipe to lose a customer. Confused. Read below. Think about answering 17*24. No matter how good you are in math, still you will feel some mental strain while … Continue reading

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Google Helpouts: Real Time help transformed-Forever!


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Written by Pooja Mehra
on January 14, 2014

It is literally true that you can succeed best and quickest by helping others to succeed.
–Napoleon Hill
Looking for a quick rescue from a ‘chocolate making-gone gooey’ situation, tinkering with your forlorn grandfather Piano for the right notes, gearing up for the most effective lower abdominal workout or if it’s about grasping the subtext of an English classic–with a mantra,‘real help from real people in real time’, Google Helpouts is all set to get you sorted.
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Extend Your Digital Marketing Outreach Through Simplified User Experience


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Written by Amit pankaj
on May 10, 2013

In digital marketing, the importance of succinct and effective methods to enhance user experience cannot be stressed enough. To improve conversion rate, achieve higher number of links and get shared on social media, we could eliminate many procedural actions and … Continue reading

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The No. 1 Marketing mistake which hits your Bottom Line


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Written by Amit pankaj
on December 13, 2012

Quick, logical and action oriented decisions taken by CEOs in regards to finding solutions for failing marketing techniques, often fall flat on their faces. This is because they end up being directed towards areas which have a low probability of … Continue reading

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