Category Archives: Internet Advertising

Checklist to see if someone sold you a tactic in the name of a Marketing Strategy!

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Written by Harman Bajwa
on September 4, 2018

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu, ‘The Art of War’ Though both strategy and tactics have been pivotal to warfare, it’s the former that encompasses the … Continue reading →

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How to use Pinterest to drive high-volume traffic on auto-pilot

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Written by Pooja Mehra
on June 9, 2018

Though Pinterest is mostly ignored by SEOs and content marketers, contributor Jessica Foster recommends using it for traffic and content promotion before your competitors find out and get in on the action. Thank you to Author  Jessica Foster  from Marketing Land … Continue reading →

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Google dedicates engineering team to accelerate development of WordPress ecosystem

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Written by Pooja Mehra
on May 18, 2018

Google’s partnership with WordPress aims to jump-start the platform’s support of the latest web technologies — particularly those involving performance & mobile experience. Thank you to Author Michelle Robbins from Search Engine Land Google has invested heavily in shaping the architecture … Continue reading →

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How Companies and Brands are linking Twitter Ad platform back to their Business Results

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Written by Harman Bajwa
on August 17, 2011

In the world of Social Media Marketing, Facebook and Twitter without doubt dominate – giving advertisers a pronounced tech-savvy reputation, allowing them to integrate ads seamlessly into social media content, and cruising a step further – providing them with much-captivating … Continue reading →

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Exponential Growth News in Online Ad Spending

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Written by Harman Bajwa
on July 4, 2011

As Americans increasingly spend more time online for information and entertainment purposes – after Television, Online Ad spending has emerged as one of the most effective tools to attract and retain customers. According to figures released by IAB and PWC, … Continue reading →

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Moat.com – A Ubiquitous Search Engine for the Ad Industry

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Written by Amit pankaj
on April 21, 2011

There’s nothing more important than data in the world of internet marketing. It guides our every decision – and the same is true with display ads that appear on the internet. From the places we advertise, to what ads are … Continue reading →

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Internet Advertisement Hits New Revenue Records

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Written by Amit pankaj
on October 18, 2010

According to the Interactive Advertising Bureau and Powerhouse Copper, the first half of 2010 has seen a growth of 11.3% in Internet advertising revenue. U.S. Market has seen revenue worth$12.1 billion and it has broken records of the second-quarter of … Continue reading →

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