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- Did you know that users’ gazes follow a pinball pattern?
- 4 marketing lessons from retailers who are mastering the customer experience
- Facebook Outage shows how its AI tags pictures
- Revisiting Sun Tzu’s – THE ART OF WAR to compile 10 Digital Marketing Lessons
- Checklist to see if someone sold you a tactic in the name of a Marketing Strategy!
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Category Archives: Internet Advertising
Did you know that users’ gazes follow a pinball pattern?
March 30, 2020
Eye tracking studies uncovered a “pinball pattern” in users’ gazes. Adopt a dog. How to care for a dog. Buy dog food. Unique searches that generate different layouts and types of displays. The inconsistencies in search results pages are forcing … Continue reading
4 marketing lessons from retailers who are mastering the customer experience
March 23, 2020
Get inspiration from retailers who have focused their efforts on CX and adapt those learnings to better engage your own audience. I don’t need to go into detail on how fierce competition is for digital marketers in the retail space. … Continue reading
Checklist to see if someone sold you a tactic in the name of a Marketing Strategy!
September 4, 2018
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu, ‘The Art of War’ Though both strategy and tactics have been pivotal to warfare, it’s the former that encompasses the … Continue reading
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How to use Pinterest to drive high-volume traffic on auto-pilot
June 9, 2018
Though Pinterest is mostly ignored by SEOs and content marketers, contributor Jessica Foster recommends using it for traffic and content promotion before your competitors find out and get in on the action. Thank you to Author Jessica Foster from Marketing Land … Continue reading
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Google dedicates engineering team to accelerate development of WordPress ecosystem
May 18, 2018
Google’s partnership with WordPress aims to jump-start the platform’s support of the latest web technologies — particularly those involving performance & mobile experience. Thank you to Author Michelle Robbins from Search Engine Land Google has invested heavily in shaping the architecture … Continue reading
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How Companies and Brands are linking Twitter Ad platform back to their Business Results
August 17, 2011
In the world of Social Media Marketing, Facebook and Twitter without doubt dominate – giving advertisers a pronounced tech-savvy reputation, allowing them to integrate ads seamlessly into social media content, and cruising a step further – providing them with much-captivating … Continue reading
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Exponential Growth News in Online Ad Spending
July 4, 2011
As Americans increasingly spend more time online for information and entertainment purposes – after Television, Online Ad spending has emerged as one of the most effective tools to attract and retain customers. According to figures released by IAB and PWC, … Continue reading
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Moat.com – A Ubiquitous Search Engine for the Ad Industry
April 21, 2011
There’s nothing more important than data in the world of internet marketing. It guides our every decision – and the same is true with display ads that appear on the internet. From the places we advertise, to what ads are … Continue reading
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Internet Advertisement Hits New Revenue Records
October 18, 2010
According to the Interactive Advertising Bureau and Powerhouse Copper, the first half of 2010 has seen a growth of 11.3% in Internet advertising revenue. U.S. Market has seen revenue worth$12.1 billion and it has broken records of the second-quarter of … Continue reading
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