Category Archives: General

How to use Pinterest to drive high-volume traffic on auto-pilot


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Written by Pooja Mehra
on June 9, 2018

Though Pinterest is mostly ignored by SEOs and content marketers, contributor Jessica Foster recommends using it for traffic and content promotion before your competitors find out and get in on the action. Thank you to Author  Jessica Foster  from Marketing Land … Continue reading

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Google dedicates engineering team to accelerate development of WordPress ecosystem


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Written by Pooja Mehra
on May 18, 2018

Google’s partnership with WordPress aims to jump-start the platform’s support of the latest web technologies — particularly those involving performance & mobile experience. Thank you to Author Michelle Robbins from Search Engine Land Google has invested heavily in shaping the architecture … Continue reading

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Marketers: Never forget that we are at war


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Written by Pooja Mehra
on May 11, 2018

Contributor David Rodnitzky from Marketingland urges agencies and brands to stay alert and aggressive, to avoid being “Blockbustered.” by Marketingland author David Rodnitzky  May 1, 2018 Blockbuster is often cited as the poster child of companies that got blindsided by … Continue reading

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Customer Engagement: A Priority for Success


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Written by Pooja Mehra
on May 31, 2012

With greater access to information, more sensitivity to price, and a by the shrug manner to advertising, today’s customers are harder to win and keep. The key to acquiring and retaining customers in this environment is to engage them – … Continue reading

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Revising Expectations – Why Some Start-ups Succeed and Others Fail, Some fascinating Harvard Findings


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Written by Harman Bajwa
on April 30, 2012

During the Internet boom, companies armed with nothing more than a PowerPoint presentation of a lousy idea could secure tens of millions of dollars in funding – which sometimes gave them enough time to figure out a viable business plan … Continue reading

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Pinterest: How to Approach your Company Branding


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Written by Amit pankaj
on February 27, 2012

Holy Smoke!! With the fastest growth ever for a standalone site, social-image sharing site Pinterest has caught the fancy of brands BIG and new. Launched in 2009, the site is growing like crazy, with over 11 million visits during one … Continue reading

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‘Over-the-Top’ Video Consumption on the Rise


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Written by Amit pankaj
on October 24, 2011

Gone seem the days when TV set was the main source of attraction in home entertainment. Media usage- as rapidly as it is changing today has more internet-enabled devices and screens to keep one’s mind and body glued. Consumers’ digital … Continue reading

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30 seconds on ‘Google Ads vs. Search Engine Optimization for your business’


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Written by Pooja Mehra
on January 24, 2011

How do you decide the right balance of your marketing dollars spent on Google ads vs. Search Engine Optimization for your business?? It’s all about ROI and simple math. Continue reading

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Internet Marketing


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Written by Amit pankaj
on October 5, 2010

Did you know that 75% of the people in US and Canada are active Internet users? Most of your potential customers are online right now! Even if your business is offline you must have a strong Internet presence to avoid … Continue reading

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