Author Archives: Pooja Mehra

4 Elements Every Content Medium Needs to Have.


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Written by Pooja Mehra
on July 3, 2020

Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the topic on multiple platforms. Have you ever started to write a new social media post, … Continue reading

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SEO on a Shoestring Budget: What Small Business Owners can do to Win


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Written by Pooja Mehra
on June 24, 2020

Being SEO smart doesn’t have to cost you a bomb.   Pretty much everything you think you know about SEO today will be out of date tomorrow. This makes the online world an exceptionally volatile environment, where big fishes swallow … Continue reading

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Resources to Help you Market more Effectively during COVID-19


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Written by Pooja Mehra
on June 19, 2020

Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment. The COVID-19 pandemic has dramatically shifted consumer priorities and budgets, and now that local economies are beginning to reopen, we can expect … Continue reading

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Six must-know international SEO tips to expand business


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Written by Pooja Mehra
on June 11, 2020

The start of international expansion is an incredible milestone for any business, and gearing up to take your venture around the world will be one of the most exciting moments of your career. But just because your business is thriving … Continue reading

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Five quick ways to speed up your ecommerce conversions


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Written by Pooja Mehra
on June 5, 2020

75% of people do not return to abandoned carts. Fortunately, there are techniques to reduce cart abandonment and increase ecommerce conversion rates. The retail ecommerce revenues are predicted to grow to $4.88 trillion in 2021. But many ecommerce stores struggle to … Continue reading

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Brands need to add new chapters to their crisis marketing playbook


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Written by Pooja Mehra
on May 28, 2020

Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world. There’s very little new content in the world right now that doesn’t reference the ongoing … Continue reading

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Marketing’s new challenge: Moving to the next normal


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Written by Pooja Mehra
on May 22, 2020

You must find ways to tailor each channel’s messaging that’s appropriate for your company, your market and your customers as your operations begin to reopen. At the recent Discover MarTech virtual event, where I was honoured to host a roundtable … Continue reading

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How real is your real-time marketing?


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Written by Pooja Mehra
on May 18, 2020

The term “real-time marketing” gets bandied about regularly, but brands that can actually implement real-time efforts stand to outperform their competition. “Event-triggered and real-time marketing will have the biggest impact on marketing activities in the next five years,” said Gartner … Continue reading

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For better SEO, don’t put all your eggs in the SEO basket


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Written by Pooja Mehra
on May 7, 2020

Your target audiences don’t limit themselves to one channel, so neither should your business. SEO is one of the best marketing channels for return on investment for most small businesses. Because of this, a lot of SMBs will invest their … Continue reading

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25 Ways to Increase Online Sales


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Written by Pooja Mehra
on May 1, 2020

Increasing online sales is the primary goal of countless businesses, large and small alike. Whether you run a mom-and-pop retail business or work for a vast ecommerce giant like Amazon, increasing sales through online channels is a little like bowling a strike … Continue reading

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