Google Helpouts: Real Time help transformed-Forever!


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Written by Pooja Mehra
on January 14, 2014

How Google Helpout helping small businessmen to find out Customers

It is literally true that you can succeed best and quickest by helping others to succeed.
–Napoleon Hill

Looking for a quick rescue from a ‘chocolate making-gone gooey’ situation, tinkering with your forlorn grandfather Piano for the right notes, gearing up for the most effective lower abdominal workout or if it’s about grasping the subtext of an English classic–with a mantra,‘real help from real people in real time’, Google Helpouts is all set to get you sorted.

Call it an avatar of what Google is already known for (providing information), the step is a giant leap in answering people’s queries and guiding them in the right direction.
Udi Manber, the VP of Engineering at Google, broke the news on their official blog on 4th Nov 2013. Google Helpouts is reportedly a unique synthesis of Google Wallet and Hangouts. Simply put, the platform has its roots in video chatting, a la Google Hangouts. It currently lists over 1,000 experts for 8 broad categories namely Cooking, Computers and Electronics, Arts and Music, Fitness and Nutrition, Health, Fashion and Beauty, Home and Garden, Education and Careers.

What it’s got  

Users will get to converse with individuals who’ll sort out their doubts, but for a price. Secondly, you get to pick and choose whose help you wish to take based on their ratings, price, reviews and availability.

Five aspects pivotal to the service are–

a) To easily find individuals having the right expertise, that users need the instant they require it.

b) To be able to book schedules easily and readily depending on the user’s schedule.

c) To have flexibility in the prices, so users can take their pick out of a per minute or a flat fee.

d) To allow users to go over past Helpouts and get notifications for the upcoming ones.

e) To let users share their experiences with friends and other people through Google+.

How it Works 

a) For Users

Helpouts is being projected as a suggestions bazaar for users, where the USP of the product is customized real-time advice/solutions. Therefore, as opposed to ineffective (inexact) suggestions of friends over phone /social networking sites/video chats and unlike one sided video tutorials, you’d get precise solutions.

The service is accompanied with a ‘Satisfaction Guarantee’ policy. If the users aren’t happy with the help they get, their money would be refunded.

Users can offer feedbacks to rate the service they get. This will influence the visibility of the provider, the best ones’ will appear on the top of the lists. Stringent safety measures are in place, so users can stop the video if they find something abusive or harassing. You can watch an introductory clip  and start right away if you’ve got a Google account. Till now it’s only available for Android and Desktop PCs.

b) For Service Providers

The over 1,000 providers are not only individuals, but small/medium/large businesses who have dedicated teams for all the listings.

These listings would vary in cost which is set by the provider of the particular service. The payment can be made according to the task, by minutes or for a set period of time.
The providers’ prominence will largely depend on the quality of service they provide.

All of them are carefully examined by Google and have been included by invitation only.
Service providers in the healthcare section, have been authenticated by a 3rd party. Some of the providers already on board are- Sephora, Rosetta Stone,Weight Watchers, Red Beacon, Home Advisor, One Medical.

It’s also open to providers who are willing to share their expertise for free.

c) For Google

Google will charge a 20% cut for every successful service provided. As of now the payment can be made only through Google Wallet.

It’s also worth mentioning that the Google’s 20% charge does not apply for the health care category due to the complexity of the service, since it involves counseling on a number of things like nutrition, psychology etc., which are apparently immeasurable services.

Google’s also saying that their Healthcare service is in agreement with HIPAA, but is being extra cautious in its dealings due to privacy concerns. Till now no insurance coverage is in place, but Google feels it might become a part of  their healthcare service in future.

Can it withstand the test of time?   

There’s no denying that the platform will have to stand stiff competition from all the free help available to users. Social networking sites, help from personal friends, YouTube tutorials (they have the strongest hold), forums,Yahoo answers, etc. If you are a Twitter/ Facebook user, you’re probably used to taking suggestions from your followers/ friends.

Apart from that, video chatting will heavily depend on your Internet connectivity, i.e., your data rate transfer. Likewise, help, in an outdoor situation will solely depend on your phone Internet speed, which won’t be up to the mark in all the places you’d go to.
We’ve all had our share of Skype and Hangout sessions–once gone bad, forever abandoned.

Also you need a device that can be transferred between the rooms. People don’t keep home PC’s in their kitchens. All these factors can severely cripple its reach and usability.

On the brighter side, it can bring in an unprecedented change, since it places professional help at your beck and call, from the best talent. Secondly, people many a times are reluctant to seek help from their best of friends, relatives or acquaintances out of being embarrassed or judged. Here nobody would judge you, since they don’t know you, but they do know what you’re looking for, quite precisely. Google has been there and done that. It can do it again.

Final Thoughts

If you see the readers’ comments under Google’s official blog where the announcement first surfaced, you’ll see that people are quite elated already.

Quite surely, the aspect of sales must be of concern to Google, but it is definitely not desperate to mint money. The product is seemingly people oriented, targeted towards focused learning.

Most importantly, there is a whole new window of opportunity for those who stay in far flung areas and want to learn something not offered near them.
But, its most unbeatable feature remains the two way interaction, an unstated admission by Google that real help can’t be served only wrapped in search algorithms!

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Google’s In Depth Articles:Can you leverage from the change?


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Written by Pooja Mehra
on October 16, 2013

At a time when short, punchy content, laden with crispy one liners (private only to copywriters earlier) was charming the readers, boosting their web appetite; Google turned over anew leaf on 6thAug 2013.

Away from all the earlier modifications to bring out search results, this time Google unearthed in-depth articles which it felt users were feeling deprived of. These in-depth article results are restricted to only broader topics and themes for now and available only on Google.com (i.e., only in the U.S, not in any other country).

How Search Engines changed !

The first week saw a slew of good quality content from top brands and publishers making it to the 1st page of the searches. We ran a small experiment on five keywords.

KEYWORDS  In Depth Articles
1)     Microsoft Vanity Fair, The Verge, Business Week
2)     New York Nymag.com, Wired.com ,The New York Times
3)     Family Planning The Daily Beast, The New York Times,Mother Jones
4)     Pyramids BBC, Discover Magazine, Smithsonian.com
5)     Advertising Fast Company, The Economist, Harvard Business Review

Three in depth articles emerged at the bottom of every search page under the heading-In-Depth Articles. All of them shared the same attributes. Most were news publications, which meant they were original, non-commercial, thoughtful and thoroughly researched. Besides, most of the content was considerably elaborate i.e., no less than 2000 words.

It is the 10th search result, listed after the 9th organic result (apart from the news).

Even though Google had declared that the results would also contain good articles from lesser known blogs and publishers, it’s mostly the big names ruling the roost until now.

What’s in store for Businesses?

Put the word ‘Business’ in the search field, you’d get three In-depth articles

In-depth articles

The results aren’t too inspiring. For someone who really doesn’t know the meaning of the term, the results may lead him/her into multiple directions.

If you refine the search and make it- ‘Business Strategy or ‘Business Plan’, there are no In-depth articles. Does that mean none exists on these topics? Of course not!

One guess could be that Google’s semantic search for broader terms is supposed to work this way only. Since the person searching does not point in a specific direction, Google takes it upon itself and gives a direction to the search. It might also mean that something is underway.

So, if you’re writing elaborate articles as a part of your content marketing strategy, it’s nothing to be discouraged of. Who knows in time, In-depth articles may be available for long tail keywords too.

You can still take a shot! Here’s how

In months or a couple of years from now, it is going to become a very competitive spot.

Sure a lot will depend on your Page Rank and Brand name, but even if you are a smaller publication, a powerful in-depth content can showcase your prowess in the field of content generation.

The main qualifier for the game seems to be the content length (no less than 2,000 words). Secondly, while you follow the usual rules of engagement, try to include a strong Schema markup into your plan.

The markup assists Google in comprehending the elements of your page and pick out particular elements to use in‘Search Engine Result Pages’ or on other platforms like G+.

In fact, Google itself suggests using the following to better your prospects for the coveted position-

  • Headline
  • AlternativeHeadline
  • Image (should be crawlable)
  • Description
  • DatePublished
  • ArticleBody 

Not just good content, but TimelessContent

The hoopla around content generation isn’t a cliché yet, but has definitely gotten very close to it. However, the key to entering the In-depth article slot is timeless, effective storytelling.

Your aim should be to create content that has a long life, that can stay relevant till at least a couple of years.

Compared  to news based or  trend based content, this kind of content is a risk free endeavor. So, even if you miss the slot on Google search page, it can still be beneficial to get you quality traffic over time.

Support your created content with the omnipresent Google suggestion tool, Adwords to see what terms are being searched for. Also, Google trends will help you get acquainted with some hot topics.

Besides, you can always gauge which post of yours is gaining how much popularity on Google Analytics.

Final Thoughts

In 2012, Google had attempted a low-key experiment to shape the future of searches. It was christened the Daily Information Need Study and was centered on digging out information that mostly went ‘unGoogled’.

It was found out that at least ten percent of people wanted more than just fast info. This laid the foundation of including In-depth articles in searches.

Currently, around 60% of results in In-depth articles are 6 months to 2 years old, indicating that Google is favoring those who can withstand the test of time.

Our final tip-create great content and length does affect rankings and conversions. Think like a philanthropist; disseminating good information won’t harm you.

Your readers are ubiquitous. And you have a duty towards them. They’ll be there before your brand becomes a Brand and after it.

It’s all connected!

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Demystifying a Heady Concoction: Unnatural Links, Penguin & Panda


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Written by Amit pankaj
on May 16, 2013

Numbers seem to be fast disappearing. Clients forsaking you. Delayed payments. Walking past your seo team (who had earlier worked wonders for you) gets you queasy.

Image Credit: https://www.flickr.com/photos/jonhurd/1506968422

No, you aren’t underperforming due to sickness, struck by lightening or something, you’re instead struck by Google’s constant updates- Penguin, Unnatural links or Panda.

So, before you come down to any radical conclusions, we suggest you once take up the mantle yourself. Just once. Especially if you too are caught up in the maze of what’s what.

The Basics

Chances are, once (found guilty) hit by Penguin, Unnatural links or Panda, your site would be thrown mercilessly at the rear end of search results.

Let’s take up the cause and clear the air from them, one by one.

Panda & Penguin Updates
Penguin –
  24th April 2012- The very first battle cry against webspam flashed on Google’s blog.. The algo was named ‘The Webspam Algo’, but later on was rechristened to- ‘Penguin’. This algo spelled the death knell for sites having keyword stuffings as well as link schemes. In his tweet, Matt Cuts also indicated that links should be monitored.  As a result most SEO professionals were lead to believe the biggest cause of Penguin was when sites get easy links, carrying keywords as anchor text from low quality sources.

Unnatural Links

Unlike Penguin, unnatural links are manually imposed penalties. You read it right. It happens when Google sees through your attempts of creating links by maneuvering and channelizing the search engine results in your favor.

So, why me? (In case you’re wondering)

Most webmasters feel, if a spam report is filed against you by anyone, it makes your website eligible for a manual assessment. It is also believed the more competitive niche you have, more stringent would be Google’s scrutiny.  Nothing hard and fast though.

Below is a typical mail sent by a Google for unnatural links warning.

Panda

On 24th February 2011, Panda by Google dawned upon us. It was brought out to reprimand those who had low quality content on their site. It came at a time, when culled out content or extremely thin (very less) content on webpages had become a flavor of the season.

The time when Panda came, it did not have a name.

However, a clear distinction was that it wasn’t aimed at unnatural links. It only dealt with content that affected the On-Page quality due to duplication or less content. So the moment any copied content was found by Google, it saw enough reason to downgrade the site in the search results.

Distinguishing between Unnatural Links and Penguin!

As indicated, link schemes are the bone of contention when it comes to Penguin and Unnatural links. Excess keywords being used as anchor text can be one of the causes, but the real differentiator between the two is that Penguin is algorithm driven, unnatural links is a penalty imposed by human intervention.  An unnatural link can be a reported to Google by your competitor. Also, Unnatural Links aren’t date specific. They can happen any time after your link strategy is exposed to Google and somebody from Google’s Webspam Department comes down hard on your site. While, Penguin, being automatic, on the other hand takes effect on the very day it’s updated. So, for those SEOs who think Penguin can affect any time of the year, we’d say the possibility is less. However, it’s still in the midst of a lot of speculation, so nothing can be ruled out either.

Image Credit : https://www.flickr.com/photos/smithser/3870653508

Does all three affect my complete site or just a part of it?

Penguin- It doesn’t usually affect the whole site, it only affects a page. Like if there’s a page pqrs.com/forexample/ and you have been making links on the anchor text “for example”. So, in case you’re hit by Penguin, the said page would fall down in ranks for “for example”.

In a different scenario if there are too many anchor text links for multiple keywords directed to your homepage, then your homepage wouldn’t rank on those many keywords. That said- your whole site per se (though it may seem so), doesn’t get affected.

Unnatural Links- A real time penalty imposed by someone sitting at the Google’s Webmasters office can have an effect on your complete website, a webpage, or a single keyword. The result can range from a site’s total disappearance from Google’s Index, to not appearing in the first ten pages for a single keyword to just being affected mildly for one or two keywords.

Panda-  It may affect the complete website or a specific part, like the blog. By nature, Panda usually doesn’t target any single pages of a website. So for instance, your site had good content interspersed with bad (duplicate or thin) content, then Panda can create trouble for the ranking of your whole site, not just the bad content pages.

The Art of Revival

Penguin-  Many SEO enthusiasts feel you can’t fully come out of a Penguin hit, it isn’t possible. So, while you keep taking measures, in reality it only gets better when the next update of penguin arrives.

Be that as it may. Here’s what you can perhaps do. For the penalized page  pqrs.com/forexample/ you may create a fresh page like pqrs.com/justforexample/ and start afresh.

Multiple factors count, so little can be pinpointed really. Having said that, updates do play a pivotal role, but efforts must be taken. And they matter.

Using the Disavow Tool could be another option to get rid of bad links, though ideally-it is for Unnatural Links. So, only waiting is not what we recommend.  Recovering from Penguin may require a longer discussion, which is beyond purview of this post.

Unnatural Links- Hearing about your reassessment plea from Google may take anywhere between 3 days to 2 weeks. When Disavow Tool came in, it was bombarded with requests of link removal, so many a times it even took 6 weeks or more.

However, it largely depends on how harsh  the imposed penalty is, it may take much longer as well, up to several months.

Some sites get the penalty lifted, but doesn’t see much improvement in the ranks. This mostly happens when you’ve got no good links left to pull your site up. Like, if all your links have been disavowed, then some good quality links would be needed to move your site up the ladder.

There are cases when a site continues to look penalized even after a manual penalty is taken off. This happens when your site’s still under Penguin effect. Often, the efforts taken to revive from Unnatural Links also assists you in coping-up with the Penguin trouble.

Panda- There are ways to deal with Panda but that calls for a broader, separate discussion. For now we can tell you that fix your content first, don’t just remove the duplicacy or thinness, but try to put as good and as relevant content as you can. That is done, wait patiently for the Panda update. In case you’re wondering why your site didn’t climb up in the next update, the answer is one update may not be enough for your site to come up. That also happens!

As in a recent video by Matt Cutts, he cited that Panda won’t indulge in frequent updates, instead it would incorporate the changes in their algo itself, so you don’t have to wait for a Panda update for your site to recuperate.

Wrapping up

With this post, we hope we’ve put at least some of your misconceptions about Penguin, Panda and Unnatural Links, to rest. If you feel like dropping a line or adding something to make it a discussion – be our guest.

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Extend Your Digital Marketing Outreach Through Simplified User Experience


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Written by Amit pankaj
on May 10, 2013

In digital marketing, the importance of succinct and effective methods to enhance user experience cannot be stressed enough. To improve conversion rate, achieve higher number of links and get shared on social media, we could eliminate many procedural actions and steps.

Following are some marketing tactics that help stay short and simple:

Embed Codes

Embed codes are a powerful way to increase links, particularly to content you would want to host on your own website. Say, on Bitly, you find a small box wherein you paste a link. Bitly shortens the link for you. However, a lengthy process with numerous steps is apparently complicated and cumbersome. Selecting the entire embed code, copying and pasting is still a couple of steps too many. Instead, an automatic pop-up, or pointing to a sector to copy to will make it far easier. All one has to do is paste the link, and the job is done.

Shorter, action-oriented emails

It makes sense to send out emails without fluff, especially at a time when most communication is accessed on mobile devices. Lengthy emails with complex dialogue is helpful between known stakeholders and when there are a lot of things to say. For outreach, it helps to talk upfront about the features, benefits and call-to-action.

Simpler sign-up forms

These do not need to require a lot of details. To start with, the website will do well to require just the first name, last name and email address. Even with this minimum input, much information can be collected later through IP address, location sensitive IPs etc. Filling in a long sign-up form can be uncomfortable, especially for those using mobile devices. All that matters is getting the essential initial sign-up.

Get to the point

As marketers, we may have a lot of things to share, like infographics, videos, blog posts etc. However, the reader should not be made to scroll up and down to locate the key message we are trying to convey. A lot of times, the readers will be keen on seeing impressive results from different campaigns that websites claim, and very quickly. Filling in the page with a lot of auxiliary content will likely confuse the readers than helping them. Bring the key point you are trying to convey upfront. It will aid return visits to the website, while also ensuring a positive brand association.

Sharing links that matter

Most of the effective social shares are the ones that point to the link directly, and not to the broad page.  For instance, when tweeting a link to a competitive survey, a marketer picked the URL to the voting widget, instead of the entire page. This drove four or five times as many actions as would have by linking to the broad page.

Maintaining a logged-in experience

Logging the users out after they leave the page or after each session can be conversion killers. Also, there will be a strong likelihood of losing details of a visit by someone who might have left a comment, participated in your community or better still, been a lead for you.

While all of the above have been specific examples, the key takeaway is we can do without unnecessary steps. As web users and people who build for the web, we know that visitors are particular about accomplishing their tasks very quickly. It is in our best interest to get as specific as possible in our digital marketing efforts.

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Top 5 Small Business Forums


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Written by Amit pankaj
on February 12, 2013

Designed to function as valuable online resource pools, small business forums are value packed and highly charged platforms for entrepreneurs and business owners looking for reliable information and networking opportunities ……and are completely free!

Activities on these forums provide access to productive resources, knowledge banks and business information, catering to a particular industry or subject — which can help go a long way in generating better bottom line figures. Apart from providing readymade solutions, online small business forums help participants use search engine marketing techniques and provide the most innovative ecommerce solutions.

Top 5 Small Business Forums

1.      On Startups (Ref: http://answers.onstartups.com )

Extremely easy and intuitive to use, On Startups is one of the strongest online communities with an active forum designed to answer most questions within two hours.


2.     
Business.com (Ref: http://answers.business.com)

One of the most sought after small business forums of contemporary times, Business.com is a favorite amongst young entrepreneurs, leaders, marketers and business owners alike.

3.      Young Entrepreneur Forums (Ref: http://www.youngentrepreneur.com/forum)

Reputed as one of the strongest forums with over 250,000 posts till date, Young Entrepreneur Forums has an overly active message board and global participants.

4.      Econnect by Entrepreneur.com (Ref: http://econnect.entrepreneur.com/ )

This popular business forum contains some of the most informative self promotional posts along with a mix of good solutions to queries posted by enthusiastic users.

5.      Startupnation.com (Ref: http://www.startupnation.com/business-forum/)

With over 120,000 entrepreneurs accessing its resources, StartupNation.com serves as one of the best hubs for networking, advice and building business contacts.

Small Business Forums in Vancouver, Seattle and Toronto

Vancouver business Network Forum is one of the largest multicultural business groups with smart global connections. With sophisticated tools and options to make business networking and marketing more effective, participants on this forum look forward to surging ahead in their entreprenual ventures in more ways than one.

(Ref: www.vbnf.com)

Puget Sound American Marketing Association is the most comprehensive professional marketing forums for small businesses in Seattle. Its active timetable includes monthly luncheons, workshops and networking events along with exclusive resources for members and student chapters.

(Ref: http://www.psama.org)

Created to provide innovative solutions and resourcing of programs and services tailored for small businesses and entrepreneurs of Toronto, “Enterprise Toronto” helps in developing management capabilities and helping decision making in the start up phase.

(Ref: http://www.enterprisetoronto.com)

Serving as collaborative resource hubs, online communities help in showcasing the skills and competencies of business owners along with their products and services. Small business forums offer vocal and vibrant communities with extensive scope for exchanging ideas, seeking advice, making friends or simply leaving behind digital footprints to augment the success of business ventures.

SEO Vancouver

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The No. 1 Marketing mistake which hits your Bottom Line


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Written by Amit pankaj
on December 13, 2012

No. 1 Marketing
Marketing Strategy VancouverQuick, logical and action oriented decisions taken by CEOs in regards to finding solutions for failing marketing techniques, often fall flat on their faces. This is because they end up being directed towards areas which have a low probability of results rather than dealing with the real problem on hand.

The competitive decision mode of CEOs inspires them to increase the resources and frequency dedicated to marketing tasks rather than finding and correcting loopholes in the existing ones. This certainly puts the business and the heads behind it, in a disadvantageous position when dealing with customers.

The rudimentary requirements and needs of contemporary consumers, which include features and benefits connected with the marketed product or service, far surpasses their psychological needs which encompass identity, affiliation and aspiration. For best results, companies and small business houses should understand and include the competitive thinking patterns and point of view of consumers and integrate the same in their business modules and marketing strategies.

The behavioral patterns of the consumers, both on the conscious and sub conscious levels, are oft avoided by the marketing ideas and strategies undertaken by small and medium business owners and their think tanks. The incline towards finding quantitative rather than qualitative solutions for their marketing issues, lunges them in the depths of metric lust, spreadsheet based opinions and numerical conclusions. Its time they understood that mere dependence on likes, hits, followers, impressions and clicks should give way to connections, emotions, inspirations and affiliations connected with the human side of marketing strategies. This will encourage and attract higher traffic and fruitful conversions.

Marketing SuccessThe trick is simple. CEOs just need to initiate mending jobs on the existing marketing techniques and create more engaging and compelling experiences which manage to net consumers and touch their feelings in the right way.

Analysis and re-engineering of the frustrating and exciting pointers in marketing techniques, from the view point of consumers, is bound to go a long way in creating an emotional bondage. This in turn promises higher returns and profits in comparison to market techniques which rely on regularly quoted corporate values and generic mission statements.

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Great Ways of Optimizing your Facebook Fan Page


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Written by Amit pankaj
on December 13, 2012

SEO For FacebookSEO Tips
“Likes” and increasing numbers of URL links, are not the only factors which promise higher optimization of your Facebook Fan Page. Contemporary social marketing looks much ahead, beyond signing and pasting your business page and keeping it updated and fresh in every possible manner.

Read on for some proven ways of adding business value and optimizing your brand on this most visited networking forum.

Creation of an effective Business Profile

Fb LikeAlong with your business logo, contact details, recent pictures, an effective mission statement and clear narration about what perspective clients can achieve by associating with you, a careful revelation of the inherent strengths and competitive key points, has to be made in the business profile to make it catchy and informative.

Posting Attractive Name and Content

A good and attractive name for your brand goes a long way in meaningful and result oriented optimization of your Face book page. Usage of non-generic keywords and content that is not spammy also increases the probability of visitors and fans engaging with your page, posting comments and updates, giving priority to your fan page on their news feeds and sharing the same with their friends.

Facebook Business Initiating and Involving Visitors in Discussions

Informative and helpful discussions on topics directly related with your business, products and services, makes visitors “Like” and keep coming back to your business page. Encouraging participation and asking visitors to leave behind their business signature is a great way of adding value to your fan page.

Linking with your Blog and Website URL

Contrary to popular belief, your Facebook Fan Page is not really benefitted by simple linking to your blog. To make sure that blog contents showcase themselves on Facebook in the correct way, it is important to use networked blogs which reflect in both the places and optimize the latter for better success and exposure. Matching of updates with words used in articles and connected blogs, helps in effective indexing and increasing accessibility options for visitors.

Using Facebook Notes

The appropriate usage of the often under-utilized Facebook Notes, poses as a great way of increasing the overall SEO Vancouver of your business page. It provides the ability to develop and post multiple pages which get embedded in the main fan page and increases the indexing options in search engines.

The tips above, aid in generating higher engagement levels rather than merely contributing to an increase in traffic statistics and certainly boost the overall SERP rankings for your business page.

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Four Marketing Tips for your Small Business


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Written by Amit pankaj
on December 4, 2012

In her recently published book, “183 Essential Tips that will Transform your small Business”, author and 6 years host on MSNBC’s show, J.J. Ramberg, throws some unique insights on small companies and how entrepreneurs have to deal with a bunch of jobs which have nothing in common to why they started their business in the first place.

In the contemporary world dominated with social networks and emailers, entrepreneurs really find a lot on their plate and very little time to waste. Following are some simple and effective marketing tips which can be put to use by small business owners right away, for better bottom line figures and higher revenue generation:

Match Target Demographic while hiring Staff:
The advantages of matching the skill sets of hired hands with the demographic of business targets cannot be undermined in any manner. Apart from getting a completely focussed guerrilla marketing team which matches the requirements of budgeting and cost reduction; small businesses also get direct inroads into target groups, communities and households of perspective consumers. These temporary, unskilled and hardworking staff belonging to the target demographics, aid in achieving free word of mouth publicity and act as human brochures for the business.

Self Marketing leads to Marketing Your Company:
The correct self projection of the business owner through timely, appealing and relevant topics, provides consumers with an insight into the expertise and specialities of the business and goes a long way in providing the correct marketing platform. Videos, panel discussions, solo speeches, write-ups and self generated reviews presented in an objective but abstract manner, establish the authority of the proprietor and attract the attention of buyers and other stakeholders.

Establishing the Right Connection
Successful marketing is all about establishing the right connections and touching the right chords of the perspective cliental. One of the surest ways of catching the attention of the target in an overly saturated environment, is by building a slick, short and impressive personal narrative which outlines the solutions and benefits provided by the product. The right impact can be created by letting consumers know about what inspired the entrepreneur to start off the business and the difference they intend to make in others lives.

Splitting and Sharing the Marketing Costs:
The co-advertising funds of distributors and wholesalers can be coupled with your marketing budgetary allotments to purchase ad space. Be it outdoor advertising or marketing through media or publications, it makes good business sense to outsource some figures under the head “Advertising and Marketing Costs”.

As mentioned earlier, the needs and requirements of small business are a plenty and every little marketing tip helps owners of start-ups and small business establishments to move a step closer to their designated goals.

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Ways to Improve Your ‘About Us’ Page


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Written by Amit pankaj
on November 26, 2012

SEO VancouverWith global e-commerce sales expected to cross over $1.25 trillion, with number of
internet users set to arrive at mindboggling figures of 3.5 billion in the first weeks of 2013, it is time to brush up your web site and bring about positive improvements to your “About Us” page.

Resting comfortably on the top or amidst the most visited places on the website, this very important page serves as a window to the ideology, philosophy and customer service of your business organization.

Irrespective of whether you run a multinational establishment or are about to create news through a newly launched startup or bootstrap company, your prospective clients, consumers, vendors, shareholders, creditors and all other stakeholders would want a genuine insight into your abilities and functional attributes, and most importantly as too why their search should stop with you.

In this respect, this page demands a lot of attention and connects with your prospective consumer needs and requirements. Give below are few simple ways to help visitors gain the maximum information and assistance from your “About Us” page.

Giving Customer Needs Maximum Priority

It’s all about providing solutions and benefits in the easiest and most compact form to your potential customers. Brief and direct information about your real capabilities and existence in the virtual world of e-commerce along with all specific details in regards to outsourcing product fulfillment, delivery and quality service, certainly  adds more value to the page, than frilly statements about ‘who you are’ or ‘what you do’.

The oft quoted approach of stepping into the customers shoes to understand their thoughts, requirements and expectations, works wonders in revamping this page in more ways than one.

Cutting out the Fluff and being Innovative and Original

There are no points for guessing that customers are finely attuned to eliminate the fluff and the bluff when they see it. Whether it is superlative content or rosy jargons, it is safe to stay away from templates and cookie cutter pages. Additionally,  try not to jazz words up with stock pictures or borrowed images. Similarity has long given way to innovativeness and techniques which help churn out creative and unique designs and layouts. Try to think out-of-the-box and provide viewers some original food for thought.
Vancouver SEO
Keyword Optimization

With keywords and search engine optimization skills playing a big role in directing traffic to the “About Us” page, it is also important to restore it with all the elements which helps attract more and more business and revenue.

Lastly, the work does not stop here. You have to keep on adding your awards and accolades, updating information regarding new locations, markets and products and providing all relevant facts, accomplishments and figures. Your “About Us” should emphasize the 5W’s –What, When, Who, Why and Where, for helping consumers dig deeper into your website and go ahead with their transactions then and there.

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