So, finally we know Link building is neither illegal, nor fattening or immoral like all the other good things in the world. Matt Cutts, the head of Google’s Webspam team has said it himself; especially for social engagement through effective viral marketing, it has become quite important of late.
Today, online marketers are grappling with all sorts of ways to build links to facilitate click-through rates by creating sharable content. One of them is through creating Memes.
What’s a Meme
‘Memes’ or Internet Memes refers to concepts that are meant to be highly sharable in nature. It can be a short tale, a quote, an image, audio or video. Due to the scope of this article, we have to limit ourselves to only Images.
Pronounced as ‘meem’ and not ‘mey-me’, it’s the kind of content that’s liked by nearly all sorts of users as-
- It’s high on Entertainment
- Gets the message across more effectively (a picture can paint a thousand words)
- Encourages the user to linger on and share it.
Check out the best memes of 2012.
Why are memes apt for Marketing?
Good memes that are entertaining/witty and funny have a great recall value. They can play an important part to steer your campaigns. They’re great for marketing because-
- They are fundamentally viral in nature– This is because they are engaging, much like how we remember to tell a good joke to different set people and even make efforts to remember it.
- They work best for Social Media– Visual content has been making waves more than ever now. Sites like Pinterest, even Facebook and Google+ are heavily dependent on visuals.
- Traffic, Likes and Links –Memes are one of the most share-worthy content across the Internet. In a poll conducted by ‘knowyourmeme’ for the best memes of 2012 , wereGrumpy Cat and What People Think I Do/What I Really Do.
While Grumpy cat’s original Facebook page has 1,127,200 likes and counting, What People think I do has branched into many avatars for different professions like, Photographers, Director, Graphic Designer, etc., each having its own fan base and life on the Internet.
A good Meme can get you Repins, +1’s, comments, Likes and shares. So, if you create a good one, you can enjoy the benefits of inbound Links plus lots of traffic.
Your well created Meme deserves to be spread
In August 2012,the Search Engine Journal came out with a post displaying the best Memes on Matt Cutts. It was very well received.
However, if you want to spread a meme to promote your product, make sure it’s in tune with your brand image, industry or mission and should be high on entertainment. You can spread it through-
- Social Media
Just place your meme on the most surfed social networks. Target Facebook, G+, Pinterest, Tumblr, Stumbleupon. They are all about great visual content.You may place it on your own profile page and complement it with a nice, witty statement or description (if it’s long, it better be interesting). In Pinterest, pin it to a suitable Pinboard. You can also share it on Twitter.If your meme is good enough, your created meme will acquire a life of its own. It would be circulated by your viewers, sometimes the same image will have its message altered.
- Make real content out of it
Sharing your meme isn’t enough. You got to take a step further if you want to reap any actual benefits. For example, you may create a blog post having your meme and merge it cleverly with your CTA.You can even run a campaign/contest by using them to earn leads or give out something free like a useful eBook. But make sure it makes for interesting visual fodder.
Also, you can create a separate page for your meme on your site. For that you should add social mediabuttons on it to make it sharable
Much more goes into creating a meme than what meets the eye. Given the shrinking attention spans of people, a good meme is the one that stands out and naturally attracts attention.
Video Memes on the other hand can take up a little more time, effort and resources.
A good Meme is a small way to garner huge public votes and comments.Yes, they get a lot of comments.
Lastly, however nice and exciting an idea for a Mememay seem to you, attempt it only if you feel it’ll interest your viewers. There’s nothing worse than beingridiculedfor bad sense of humor!