Category Archives: Social Media

How to use Pinterest to drive high-volume traffic on auto-pilot


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Written by Pooja Mehra
on June 9, 2018

Though Pinterest is mostly ignored by SEOs and content marketers, contributor Jessica Foster recommends using it for traffic and content promotion before your competitors find out and get in on the action. Thank you to Author  Jessica Foster  from Marketing Land … Continue reading

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Marketers: Never forget that we are at war


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Written by Pooja Mehra
on May 11, 2018

Contributor David Rodnitzky from Marketingland urges agencies and brands to stay alert and aggressive, to avoid being “Blockbustered.” by Marketingland author David Rodnitzky  May 1, 2018 Blockbuster is often cited as the poster child of companies that got blindsided by … Continue reading

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LinkedIn invites you to the club extraordinaire : Be an ‘Influencer’!


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Written by Pooja Mehra
on February 26, 2014

Now LinkedIn intends to catapult all the followers’ into the league of followed, by letting them share the platform with opinion makers like Barrack Obama, Bill Gates, Meg Whitman, Sir Richard Branson, etc. Simply put, LinkedIn is extending the access … Continue reading

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YP: Grumble of Stomach Remains on Top of our Mind YP and Search :)


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Written by Amit pankaj
on October 17, 2012

YP — launched in May 12 is North America’s largest local search, media and advertising company. Formerly AT&T Interactive and AT&T, the two companies were bought together with the singular mission of developing innovative solutions to connect consumers and businesses. … Continue reading

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Mirror Mirror on the Wall, Social Media has it ALLLL…..!!


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Written by Amit pankaj
on March 23, 2012

‘Mirror Mirror’ the new Hollywood flick, in a sneak online promo,  mirrors the Evil Queen and Snow White’s combination of Hollywood and Online culture. As an adaptation of Snow White, the fairy tale, here, Julia Roberts, the Evil Queen finds … Continue reading

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Building your Personal Brand through your Social Network


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Written by Amit pankaj
on March 5, 2012

In a world that is becoming more and more virtual, you are your Google results. Being Googled is the new millennium version of a reference check. It provides your colleagues, employees, managers, clients, hiring managers and executive recruiters with critical … Continue reading

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Pinterest: How to Approach your Company Branding


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Written by Amit pankaj
on February 27, 2012

Holy Smoke!! With the fastest growth ever for a standalone site, social-image sharing site Pinterest has caught the fancy of brands BIG and new. Launched in 2009, the site is growing like crazy, with over 11 million visits during one … Continue reading

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A Deal in your Pocket: How Consumers Get Local Shopping cues from Social Media


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Written by Harman Bajwa
on December 20, 2011

Retail Ecommerce Sales is a huge success by all standards, but still a majority of shopping still takes place offline in local stores. While $155 billion worth of consumer goods were bought online last year, a far larger portion of … Continue reading

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Twitter Overhauls a New Look


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Written by Amit pankaj
on December 15, 2011

Twitter’s recent overhaul last week has bought “substantial improvements” to the user experience of both its web and mobile interfaces. It’s a matter left to debate as to where the inspiration came from, but this new haunt of creativity seems … Continue reading

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