Category Archives: Social Media

LinkedIn invites you to the club extraordinaire : Be an ‘Influencer’!


avatar
Written by Pooja Mehra
on February 26, 2014

Now LinkedIn intends to catapult all the followers’ into the league of followed, by letting them share the platform with opinion makers like Barrack Obama, Bill Gates, Meg Whitman, Sir Richard Branson, etc. Simply put, LinkedIn is extending the access … Continue reading

Comments Off on LinkedIn invites you to the club extraordinaire : Be an ‘Influencer’!
Subscribe Subscribe

YP: Grumble of Stomach Remains on Top of our Mind YP and Search :)


avatar
Written by Amit pankaj
on October 17, 2012

YP — launched in May 12 is North America’s largest local search, media and advertising company. Formerly AT&T Interactive and AT&T, the two companies were bought together with the singular mission of developing innovative solutions to connect consumers and businesses. … Continue reading

Comments Off on YP: Grumble of Stomach Remains on Top of our Mind YP and Search :)
Subscribe Subscribe

Mirror Mirror on the Wall, Social Media has it ALLLL…..!!


avatar
Written by Amit pankaj
on March 23, 2012

‘Mirror Mirror’ the new Hollywood flick, in a sneak online promo,  mirrors the Evil Queen and Snow White’s combination of Hollywood and Online culture. As an adaptation of Snow White, the fairy tale, here, Julia Roberts, the Evil Queen finds … Continue reading

Comments Off on Mirror Mirror on the Wall, Social Media has it ALLLL…..!!
Subscribe Subscribe

Building your Personal Brand through your Social Network


avatar
Written by Amit pankaj
on March 5, 2012

In a world that is becoming more and more virtual, you are your Google results. Being Googled is the new millennium version of a reference check. It provides your colleagues, employees, managers, clients, hiring managers and executive recruiters with critical … Continue reading

Comments Off on Building your Personal Brand through your Social Network
Subscribe Subscribe

Pinterest: How to Approach your Company Branding


avatar
Written by Amit pankaj
on February 27, 2012

Holy Smoke!! With the fastest growth ever for a standalone site, social-image sharing site Pinterest has caught the fancy of brands BIG and new. Launched in 2009, the site is growing like crazy, with over 11 million visits during one … Continue reading

Comments Off on Pinterest: How to Approach your Company Branding
Subscribe Subscribe

A Deal in your Pocket: How Consumers Get Local Shopping cues from Social Media


avatar
Written by Harman Bajwa
on December 20, 2011

Retail Ecommerce Sales is a huge success by all standards, but still a majority of shopping still takes place offline in local stores. While $155 billion worth of consumer goods were bought online last year, a far larger portion of … Continue reading

Comments Off on A Deal in your Pocket: How Consumers Get Local Shopping cues from Social Media
Subscribe Subscribe

Twitter Overhauls a New Look


avatar
Written by Amit pankaj
on December 15, 2011

Twitter’s recent overhaul last week has bought “substantial improvements” to the user experience of both its web and mobile interfaces. It’s a matter left to debate as to where the inspiration came from, but this new haunt of creativity seems … Continue reading

Comments Off on Twitter Overhauls a New Look
Subscribe Subscribe

The Rapid Adoption of “Like” and How Marketers need to Treat their Facebook Pages


avatar
Written by Harman Bajwa
on November 25, 2011

Ever since Facebook began encouraging businesses to deploy the ‘thumbs-up’ button across the web, brands have been galloping to stockpile their “likes”. With thousands or even more of “likes”, what’s next? Research has shown that users who voluntarily click the … Continue reading

Comments Off on The Rapid Adoption of “Like” and How Marketers need to Treat their Facebook Pages
Subscribe Subscribe

Social CMO’s to Lead the New Brand Experience


avatar
Written by Pooja Mehra
on November 21, 2011

One of the most exciting aspects of the emerging market shifts is that we find ourselves living through an underlying power called the social technology – where collaboration and influence through social networking is said to pilot the biggest impact … Continue reading

Comments Off on Social CMO’s to Lead the New Brand Experience
Subscribe Subscribe