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Category Archives: Social Media
Mirror Mirror on the Wall, Social Media has it ALLLL…..!!
March 23, 2012
‘Mirror Mirror’ the new Hollywood flick, in a sneak online promo, mirrors the Evil Queen and Snow White’s combination of Hollywood and Online culture. As an adaptation of Snow White, the fairy tale, here, Julia Roberts, the Evil Queen finds … Continue reading
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Building your Personal Brand through your Social Network
March 5, 2012
In a world that is becoming more and more virtual, you are your Google results. Being Googled is the new millennium version of a reference check. It provides your colleagues, employees, managers, clients, hiring managers and executive recruiters with critical … Continue reading
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Pinterest: How to Approach your Company Branding
February 27, 2012
Holy Smoke!! With the fastest growth ever for a standalone site, social-image sharing site Pinterest has caught the fancy of brands BIG and new. Launched in 2009, the site is growing like crazy, with over 11 million visits during one … Continue reading
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A Deal in your Pocket: How Consumers Get Local Shopping cues from Social Media
December 20, 2011
Retail Ecommerce Sales is a huge success by all standards, but still a majority of shopping still takes place offline in local stores. While $155 billion worth of consumer goods were bought online last year, a far larger portion of … Continue reading
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Twitter Overhauls a New Look
December 15, 2011
Twitter’s recent overhaul last week has bought “substantial improvements” to the user experience of both its web and mobile interfaces. It’s a matter left to debate as to where the inspiration came from, but this new haunt of creativity seems … Continue reading
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The Rapid Adoption of “Like” and How Marketers need to Treat their Facebook Pages
November 25, 2011
Ever since Facebook began encouraging businesses to deploy the ‘thumbs-up’ button across the web, brands have been galloping to stockpile their “likes”. With thousands or even more of “likes”, what’s next? Research has shown that users who voluntarily click the … Continue reading
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Social CMO’s to Lead the New Brand Experience
November 21, 2011
One of the most exciting aspects of the emerging market shifts is that we find ourselves living through an underlying power called the social technology – where collaboration and influence through social networking is said to pilot the biggest impact … Continue reading
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How Companies and Brands are linking Twitter Ad platform back to their Business Results
August 17, 2011
In the world of Social Media Marketing, Facebook and Twitter without doubt dominate – giving advertisers a pronounced tech-savvy reputation, allowing them to integrate ads seamlessly into social media content, and cruising a step further – providing them with much-captivating … Continue reading
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Social Media plays a huge role in finding rioters
June 21, 2011
In the new outpouring of social media judgements we are not one anymore. We all have shadow selves. When a young hoodlum involved in the Vancouver hockey riots, conducted this anti-social behaviour of trying to destroy a Police car, he … Continue reading
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Twitter Under the Microscope
June 3, 2011
It’s easy to get caught up in the hype around Twitter. The notion that people are too busy texting and Twittering to be engaged with traditional media is exciting, but to an extent overhyped. Recently, the Bin Laden’s death announcement … Continue reading
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