Category Archives: SEO

Checklist to see if someone sold you a tactic in the name of a Marketing Strategy!


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Written by Harman Bajwa
on September 4, 2016

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu, ‘The Art of War’ Though both strategy and tactics have been pivotal to warfare, it’s the former that encompasses the … Continue reading

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Demystifying a Heady Concoction: Unnatural Links, Penguin & Panda


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Written by Amit pankaj
on May 16, 2013

Numbers seem to be fast disappearing. Clients forsaking you. Delayed payments. Walking past your seo team (who had earlier worked wonders for you) gets you queasy. Image Credit: https://www.flickr.com/photos/jonhurd/1506968422 No, you aren’t underperforming due to sickness, struck by lightening or … Continue reading

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Great Ways of Optimizing your Facebook Fan Page


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Written by Amit pankaj
on December 13, 2012

“Likes” and increasing numbers of URL links, are not the only factors which promise higher optimization of your Facebook Fan Page. Contemporary social marketing looks much ahead, beyond signing and pasting your business page and keeping it updated and fresh … Continue reading

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Ways to Improve Your ‘About Us’ Page


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Written by Amit pankaj
on November 26, 2012

With global e-commerce sales expected to cross over $1.25 trillion, with number of internet users set to arrive at mindboggling figures of 3.5 billion in the first weeks of 2013, it is time to brush up your web site and … Continue reading

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Google’s Next Spin: An Over-Optimization Penalty for too much SEO


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Written by Amit pankaj
on October 11, 2012

This is another signal that is hard to ignore. And for Search technologists, it comes as a penalty for tricking people into something that is not. In its latest announcement by Google’s Matt Cutts, he informs that Google is working … Continue reading

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How to Effectively Convert those SEO leads into Sales


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Written by Amit pankaj
on July 9, 2012

The key endeavour of any online business is to increase its revenue– by generating more sales leads through its internet marketing efforts. But what happens, when the smart entrepreneur isn’t managing its sales leads well – you’re probably letting good … Continue reading

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Where should you put your SEO Budget – On-Page tactics or Link Building?


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Written by Amit pankaj
on April 20, 2012

Strategic SEO planning fails when it has fuzzy objectives, lack of direction, and a rushed schedule. More than often, you can’t settle on a path forward unless you pinpoint on the exact problem you’re trying to eschew. Unfortunately (or fortunately!) … Continue reading

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Globalize and Localize: How to Approach an International SEO Strategy


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Written by Amit pankaj
on March 15, 2012

Expanding web presence internationally can be a challenging task for any company that trades overseas – or hopes to expand into foreign markets in the future. The benefits of an effective International SEO campaign are self evident: Increasing visibility in … Continue reading

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