Category Archives: SEO

Marketers: Never forget that we are at war


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Written by Pooja Mehra
on May 11, 2018

Contributor David Rodnitzky from Marketingland urges agencies and brands to stay alert and aggressive, to avoid being “Blockbustered.” by Marketingland author David Rodnitzky  May 1, 2018 Blockbuster is often cited as the poster child of companies that got blindsided by … Continue reading

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Checklist to see if someone sold you a tactic in the name of a Marketing Strategy!


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Written by Harman Bajwa
on December 20, 2017

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu, ‘The Art of War’ Though both strategy and tactics have been pivotal to warfare, it’s the former that encompasses the … Continue reading

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Demystifying a Heady Concoction: Unnatural Links, Penguin & Panda


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Written by Amit pankaj
on May 16, 2013

Numbers seem to be fast disappearing. Clients forsaking you. Delayed payments. Walking past your seo team (who had earlier worked wonders for you) gets you queasy. Image Credit: https://www.flickr.com/photos/jonhurd/1506968422 No, you aren’t underperforming due to sickness, struck by lightening or … Continue reading

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Great Ways of Optimizing your Facebook Fan Page


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Written by Amit pankaj
on December 13, 2012

“Likes” and increasing numbers of URL links, are not the only factors which promise higher optimization of your Facebook Fan Page. Contemporary social marketing looks much ahead, beyond signing and pasting your business page and keeping it updated and fresh … Continue reading

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Ways to Improve Your ‘About Us’ Page


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Written by Amit pankaj
on November 26, 2012

With global e-commerce sales expected to cross over $1.25 trillion, with number of internet users set to arrive at mindboggling figures of 3.5 billion in the first weeks of 2013, it is time to brush up your web site and … Continue reading

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Google’s Next Spin: An Over-Optimization Penalty for too much SEO


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Written by Amit pankaj
on October 11, 2012

This is another signal that is hard to ignore. And for Search technologists, it comes as a penalty for tricking people into something that is not. In its latest announcement by Google’s Matt Cutts, he informs that Google is working … Continue reading

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How to Effectively Convert those SEO leads into Sales


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Written by Amit pankaj
on July 9, 2012

The key endeavour of any online business is to increase its revenue– by generating more sales leads through its internet marketing efforts. But what happens, when the smart entrepreneur isn’t managing its sales leads well – you’re probably letting good … Continue reading

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Where should you put your SEO Budget – On-Page tactics or Link Building?


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Written by Amit pankaj
on April 20, 2012

Strategic SEO planning fails when it has fuzzy objectives, lack of direction, and a rushed schedule. More than often, you can’t settle on a path forward unless you pinpoint on the exact problem you’re trying to eschew. Unfortunately (or fortunately!) … Continue reading

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