Category Archives: Internet Marketing

Revisiting Sun Tzu’s – THE ART OF WAR to compile 10 Digital Marketing Lessons


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Written by Pooja Mehra
on November 10, 2016

Imagine the motivation of a famished army, combating on its last legs in the midst of fire and ashes, hollering vengeful battle cries that sends shivers down the spines of their enemies, a couple of millenniums ago (that’s when this … Continue reading

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Checklist to see if someone sold you a tactic in the name of a Marketing Strategy!


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Written by Harman Bajwa
on September 4, 2016

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu, ‘The Art of War’ Though both strategy and tactics have been pivotal to warfare, it’s the former that encompasses the … Continue reading

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Google Helpouts: Real Time help transformed-Forever!


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Written by Pooja Mehra
on January 14, 2014

It is literally true that you can succeed best and quickest by helping others to succeed.
–Napoleon Hill
Looking for a quick rescue from a ‘chocolate making-gone gooey’ situation, tinkering with your forlorn grandfather Piano for the right notes, gearing up for the most effective lower abdominal workout or if it’s about grasping the subtext of an English classic–with a mantra,‘real help from real people in real time’, Google Helpouts is all set to get you sorted.
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Extend Your Digital Marketing Outreach Through Simplified User Experience


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Written by Amit pankaj
on May 10, 2013

In digital marketing, the importance of succinct and effective methods to enhance user experience cannot be stressed enough. To improve conversion rate, achieve higher number of links and get shared on social media, we could eliminate many procedural actions and … Continue reading

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The No. 1 Marketing mistake which hits your Bottom Line


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Written by Amit pankaj
on December 13, 2012

Quick, logical and action oriented decisions taken by CEOs in regards to finding solutions for failing marketing techniques, often fall flat on their faces. This is because they end up being directed towards areas which have a low probability of … Continue reading

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Four Marketing Tips for your Small Business


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Written by Amit pankaj
on December 4, 2012

In her recently published book, “183 Essential Tips that will Transform your small Business”, author and 6 years host on MSNBC’s show, J.J. Ramberg, throws some unique insights on small companies and how entrepreneurs have to deal with a bunch … Continue reading

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Getting onto Top Google Ranks may not be your Best Internet Marketing Move


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Written by Amit pankaj
on December 8, 2011

Now that you have got yourself to the top 10 slots on Google Ranking, are you getting more sales than those below you? This is what some marketing managers and internet marketing experts have failed to perceive at times. A … Continue reading

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The Rapid Adoption of “Like” and How Marketers need to Treat their Facebook Pages


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Written by Harman Bajwa
on November 25, 2011

Ever since Facebook began encouraging businesses to deploy the ‘thumbs-up’ button across the web, brands have been galloping to stockpile their “likes”. With thousands or even more of “likes”, what’s next? Research has shown that users who voluntarily click the … Continue reading

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Social CMO’s to Lead the New Brand Experience


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Written by Pooja Mehra
on November 21, 2011

One of the most exciting aspects of the emerging market shifts is that we find ourselves living through an underlying power called the social technology – where collaboration and influence through social networking is said to pilot the biggest impact … Continue reading

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Prepare for a Mobile-Driven Internet Strategy


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Written by Harman Bajwa
on November 18, 2011

Mobile Purchases will grow quickly among Frequent Online Buyers Millions of Canadians and Americans use the Internet every week to purchase products and services. They are not only affluent consumers but are also technology savvy who turn to their mobile … Continue reading

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