Category Archives: Internet Marketing

Getting onto Top Google Ranks may not be your Best Internet Marketing Move


Christina Svetia
Written by Christina Svetia
on December 8, 2011

Now that you have got yourself to the top 10 slots on Google Ranking, are you getting more sales than those below you? This is what some marketing managers and internet marketing experts have failed to perceive at times. A … Continue reading

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The Rapid Adoption of “Like” and How Marketers need to Treat their Facebook Pages


Harman Bajwa
Written by Harman Bajwa
on November 25, 2011

Ever since Facebook began encouraging businesses to deploy the ‘thumbs-up’ button across the web, brands have been galloping to stockpile their “likes”. With thousands or even more of “likes”, what’s next? Research has shown that users who voluntarily click the … Continue reading

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Social CMO’s to Lead the New Brand Experience


Pooja Mehra
Written by Pooja Mehra
on November 21, 2011

One of the most exciting aspects of the emerging market shifts is that we find ourselves living through an underlying power called the social technology – where collaboration and influence through social networking is said to pilot the biggest impact … Continue reading

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Prepare for a Mobile-Driven Internet Strategy


Harman Bajwa
Written by Harman Bajwa
on November 18, 2011

Mobile Purchases will grow quickly among Frequent Online Buyers Millions of Canadians and Americans use the Internet every week to purchase products and services. They are not only affluent consumers but are also technology savvy who turn to their mobile … Continue reading

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How Companies and Brands are linking Twitter Ad platform back to their Business Results


Harman Bajwa
Written by Harman Bajwa
on August 17, 2011

In the world of Social Media Marketing, Facebook and Twitter without doubt dominate – giving advertisers a pronounced tech-savvy reputation, allowing them to integrate ads seamlessly into social media content, and cruising a step further – providing them with much-captivating … Continue reading

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Business Travellers’ Turbocharged with New Online Tools


Pooja Mehra
Written by Pooja Mehra
on July 11, 2011

When a business traveller posted a photo of a moldy coffee pot in a hotel room of one of the company’s preferred hotel suppliers, the photo meant that the agent had to act quickly, both to assure the traveller that … Continue reading

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“Local Stuff” Getting noticed with your Google Places Page


Christina Svetia
Written by Christina Svetia
on July 6, 2011

If you’ve ever conducted a search at Google.com, you’ve probably already been exposed to Google Places. It consists of a free business listing appearing on Google and Google Maps that includes basic company information, photos, videos, and reviews. What’s there … Continue reading

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30 seconds on ‘Google Ads vs. Search Engine Optimization for your business’


Pooja Mehra
Written by Pooja Mehra
on January 24, 2011

How do you decide the right balance of your marketing dollars spent on Google ads vs. Search Engine Optimization for your business?? It’s all about ROI and simple math. Continue reading

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30 seconds on ‘What can Google Analytics do for me?’


Christina Svetia
Written by Christina Svetia
on January 2, 2011

We want your business to grow and which is why we like to openly share our Internet Marketing knowledge with you. We know you are busy and might not have the time to read long posts so hope you find … Continue reading

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How Companies Can Use Sentiment Analysis to Improve Their Business


Pooja Mehra
Written by Pooja Mehra
on October 19, 2010

Sentiment Analysis: Business Insights that help you Grow The most actively growing part of the web is “social media”. The swift eruption of activity in the area of Sentiment Analysis can be attributed to the surge of interest in exciting … Continue reading

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