Category Archives: Internet Advertising

Checklist to see if someone sold you a tactic in the name of a Marketing Strategy!


avatar
Written by Harman Bajwa
on September 4, 2016

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu, ‘The Art of War’ Though both strategy and tactics have been pivotal to warfare, it’s the former that encompasses the … Continue reading

Comments Off on Checklist to see if someone sold you a tactic in the name of a Marketing Strategy!
Subscribe Subscribe

How Companies and Brands are linking Twitter Ad platform back to their Business Results


avatar
Written by Harman Bajwa
on August 17, 2011

In the world of Social Media Marketing, Facebook and Twitter without doubt dominate – giving advertisers a pronounced tech-savvy reputation, allowing them to integrate ads seamlessly into social media content, and cruising a step further – providing them with much-captivating … Continue reading

Comments Off on How Companies and Brands are linking Twitter Ad platform back to their Business Results
Subscribe Subscribe

Exponential Growth News in Online Ad Spending


avatar
Written by Harman Bajwa
on July 4, 2011

As Americans increasingly spend more time online for information and entertainment purposes – after Television, Online Ad spending has emerged as one of the most effective tools to attract and retain customers. According to figures released by IAB and PWC, … Continue reading

Comments Off on Exponential Growth News in Online Ad Spending
Subscribe Subscribe

Moat.com – A Ubiquitous Search Engine for the Ad Industry


avatar
Written by Amit pankaj
on April 21, 2011

There’s nothing more important than data in the world of internet marketing. It guides our every decision – and the same is true with display ads that appear on the internet. From the places we advertise, to what ads are … Continue reading

Comments Off on Moat.com – A Ubiquitous Search Engine for the Ad Industry
Subscribe Subscribe

Internet Advertisement Hits New Revenue Records


avatar
Written by Amit pankaj
on October 18, 2010

According to the Interactive Advertising Bureau and Powerhouse Copper, the first half of 2010 has seen a growth of 11.3% in Internet advertising revenue. U.S. Market has seen revenue worth$12.1 billion and it has broken records of the second-quarter of … Continue reading

Comments Off on Internet Advertisement Hits New Revenue Records
Subscribe Subscribe