Category Archives: General

Revising Expectations – Why Some Start-ups Succeed and Others Fail, Some fascinating Harvard Findings

Harman Bajwa
Written by Harman Bajwa
on April 30, 2012

During the Internet boom, companies armed with nothing more than a PowerPoint presentation of a lousy idea could secure tens of millions of dollars in funding – which sometimes gave them enough time to figure out a viable business plan … Continue reading →

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Pinterest: How to Approach your Company Branding

Christina Svetia
Written by Christina Svetia
on February 27, 2012

Holy Smoke!! With the fastest growth ever for a standalone site, social-image sharing site Pinterest has caught the fancy of brands BIG and new. Launched in 2009, the site is growing like crazy, with over 11 million visits during one … Continue reading →

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‘Over-the-Top’ Video Consumption on the Rise

Christina Svetia
Written by Christina Svetia
on October 24, 2011

Gone seem the days when TV set was the main source of attraction in home entertainment. Media usage- as rapidly as it is changing today has more internet-enabled devices and screens to keep one’s mind and body glued. Consumers’ digital … Continue reading →

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30 seconds on ‘Google Ads vs. Search Engine Optimization for your business’

Pooja Mehra
Written by Pooja Mehra
on January 24, 2011

How do you decide the right balance of your marketing dollars spent on Google ads vs. Search Engine Optimization for your business?? It’s all about ROI and simple math. Continue reading →

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Internet Marketing

Christina Svetia
Written by Christina Svetia
on October 5, 2010

Did you know that 75% of the people in US and Canada are active Internet users? Most of your potential customers are online right now! Even if your business is offline you must have a strong Internet presence to avoid … Continue reading →

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