Author Archives: Pooja Mehra

5 Lessons Marketers can Learn from Instagrams Acquisition


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Written by Pooja Mehra
on April 12, 2012

Unless you’ve been trolling in some ‘Enchanted Woods’ this past 24 hours, it’s likely that you’ve heard about the latest gung ho from the tech world – the acquisition of the photo genius, 12 people, San Francisco based company  called … Continue reading

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Tablets relegates the Mouse’s Tail


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Written by Pooja Mehra
on December 1, 2011

Tablets offer a different style of browsing, and web owners must improve its experiences, Forrester says. Forrester Research Inc. predicts that tablet sales will grow from 10.3 million devices in 2010 to 44 million in 2015. And as the tablet … Continue reading

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Social CMO’s to Lead the New Brand Experience


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Written by Pooja Mehra
on November 21, 2011

One of the most exciting aspects of the emerging market shifts is that we find ourselves living through an underlying power called the social technology – where collaboration and influence through social networking is said to pilot the biggest impact … Continue reading

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Optimizing to Improve your Quality Score


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Written by Pooja Mehra
on November 15, 2011

For search marketers to compete in a competitive pay-per-click landscape and curtail keyword price inflation, campaigns must evolve with search algorithms that increasingly take into account site-side factors such as landing page relevance. We all know that Google’s got this … Continue reading

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Business Travellers’ Turbocharged with New Online Tools


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Written by Pooja Mehra
on July 11, 2011

When a business traveller posted a photo of a moldy coffee pot in a hotel room of one of the company’s preferred hotel suppliers, the photo meant that the agent had to act quickly, both to assure the traveller that … Continue reading

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Google’s Page Speed Online – The SEO search signal you need to understand


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Written by Pooja Mehra
on June 28, 2011

June 2009: Google comes up with hard data to reinforce the trade-off between speed and competitive advantage in web search. It conducts a research to perceive the reactions of the end user whist results in display content are purposefully delayed … Continue reading

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Top Brands Failing to Optimize Social Media for SEO


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Written by Pooja Mehra
on June 3, 2011

Social media exposure is correlated with search behaviour and CTR. In the past year, companies and social media marketers alike have been captivated by the profuse hype of Twitter, Facebook, blogs and other social media platforms. Counter-intuitive to proven marketing … Continue reading

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Twitter Under the Microscope


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Written by Pooja Mehra
on June 3, 2011

It’s easy to get caught up in the hype around Twitter. The notion that people are too busy texting and Twittering to be engaged with traditional media is exciting, but to an extent overhyped. Recently, the Bin Laden’s death announcement … Continue reading

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30 seconds on ‘Google Ads vs. Search Engine Optimization for your business’


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Written by Pooja Mehra
on January 24, 2011

How do you decide the right balance of your marketing dollars spent on Google ads vs. Search Engine Optimization for your business?? It’s all about ROI and simple math. Continue reading

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Google Unveils More of Chrome OS


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Written by Pooja Mehra
on December 20, 2010

The long-drawn war between Microsoft versus Apple for OS platform dominance just got intensified with Google marking its boldest move yet – the unveiling of its entirely web-based Chrome Operating System. More than 17 months in the making since they … Continue reading

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