Author Archives: Pooja Mehra

How to use Pinterest to drive high-volume traffic on auto-pilot


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Written by Pooja Mehra
on June 9, 2018

Though Pinterest is mostly ignored by SEOs and content marketers, contributor Jessica Foster recommends using it for traffic and content promotion before your competitors find out and get in on the action. Thank you to Author  Jessica Foster  from Marketing Land … Continue reading

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Google dedicates engineering team to accelerate development of WordPress ecosystem


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Written by Pooja Mehra
on May 18, 2018

Google’s partnership with WordPress aims to jump-start the platform’s support of the latest web technologies — particularly those involving performance & mobile experience. Thank you to Author Michelle Robbins from Search Engine Land Google has invested heavily in shaping the architecture … Continue reading

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Marketers: Never forget that we are at war


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Written by Pooja Mehra
on May 11, 2018

Contributor David Rodnitzky from Marketingland urges agencies and brands to stay alert and aggressive, to avoid being “Blockbustered.” by Marketingland author David Rodnitzky  May 1, 2018 Blockbuster is often cited as the poster child of companies that got blindsided by … Continue reading

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Marketers, What You Need to Know About Facebook’s Updated Business Tool Terms


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Written by Pooja Mehra
on April 18, 2018

The updates are largely guided by GDPR and go into effect May 25, 2018. Written By Greg Finn on April 12, 2018 As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around the … Continue reading

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17*24? Ask this from your Website’s Visitor & You have Cooked A Recipe to Lose a Customer.


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Written by Pooja Mehra
on February 13, 2018

17*24? Ask this from your website’s visitor & you have cooked a recipe to lose a customer. Confused. Read below. Think about answering 17*24. No matter how good you are in math, still you will feel some mental strain while … Continue reading

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Revisiting Sun Tzu’s – THE ART OF WAR to compile 10 Digital Marketing Lessons


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Written by Pooja Mehra
on January 15, 2018

Imagine the motivation of a famished army, combating on its last legs in the midst of fire and ashes, hollering vengeful battle cries that sends shivers down the spines of their enemies, a couple of millenniums ago (that’s when this … Continue reading

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LinkedIn invites you to the club extraordinaire : Be an ‘Influencer’!


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Written by Pooja Mehra
on February 26, 2014

Now LinkedIn intends to catapult all the followers’ into the league of followed, by letting them share the platform with opinion makers like Barrack Obama, Bill Gates, Meg Whitman, Sir Richard Branson, etc. Simply put, LinkedIn is extending the access … Continue reading

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Google Helpouts: Real Time help transformed-Forever!


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Written by Pooja Mehra
on January 14, 2014

It is literally true that you can succeed best and quickest by helping others to succeed.
–Napoleon Hill
Looking for a quick rescue from a ‘chocolate making-gone gooey’ situation, tinkering with your forlorn grandfather Piano for the right notes, gearing up for the most effective lower abdominal workout or if it’s about grasping the subtext of an English classic–with a mantra,‘real help from real people in real time’, Google Helpouts is all set to get you sorted.
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Google’s In Depth Articles:Can you leverage from the change?


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Written by Pooja Mehra
on October 16, 2013

At a time when short, punchy content, laden with crispy one liners (private only to copywriters earlier) was charming the readers, boosting their web appetite; Google turned over anew leaf on 6thAug 2013. Away from all the earlier modifications to bring … Continue reading

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Customer Engagement: A Priority for Success


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Written by Pooja Mehra
on May 31, 2012

With greater access to information, more sensitivity to price, and a by the shrug manner to advertising, today’s customers are harder to win and keep. The key to acquiring and retaining customers in this environment is to engage them – … Continue reading

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