Author Archives: Pooja Mehra

Revisiting Sun Tzu’s – THE ART OF WAR to compile 10 Digital Marketing Lessons


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Written by Pooja Mehra
on November 10, 2016

Imagine the motivation of a famished army, combating on its last legs in the midst of fire and ashes, hollering vengeful battle cries that sends shivers down the spines of their enemies, a couple of millenniums ago (that’s when this … Continue reading

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LinkedIn invites you to the club extraordinaire : Be an ‘Influencer’!


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Written by Pooja Mehra
on February 26, 2014

Now LinkedIn intends to catapult all the followers’ into the league of followed, by letting them share the platform with opinion makers like Barrack Obama, Bill Gates, Meg Whitman, Sir Richard Branson, etc. Simply put, LinkedIn is extending the access … Continue reading

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Google Helpouts: Real Time help transformed-Forever!


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Written by Pooja Mehra
on January 14, 2014

It is literally true that you can succeed best and quickest by helping others to succeed.
–Napoleon Hill
Looking for a quick rescue from a ‘chocolate making-gone gooey’ situation, tinkering with your forlorn grandfather Piano for the right notes, gearing up for the most effective lower abdominal workout or if it’s about grasping the subtext of an English classic–with a mantra,‘real help from real people in real time’, Google Helpouts is all set to get you sorted.
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Google’s In Depth Articles:Can you leverage from the change?


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Written by Pooja Mehra
on October 16, 2013

At a time when short, punchy content, laden with crispy one liners (private only to copywriters earlier) was charming the readers, boosting their web appetite; Google turned over anew leaf on 6thAug 2013. Away from all the earlier modifications to bring … Continue reading

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Customer Engagement: A Priority for Success


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Written by Pooja Mehra
on May 31, 2012

With greater access to information, more sensitivity to price, and a by the shrug manner to advertising, today’s customers are harder to win and keep. The key to acquiring and retaining customers in this environment is to engage them – … Continue reading

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5 Lessons Marketers can Learn from Instagrams Acquisition


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Written by Pooja Mehra
on April 12, 2012

Unless you’ve been trolling in some ‘Enchanted Woods’ this past 24 hours, it’s likely that you’ve heard about the latest gung ho from the tech world – the acquisition of the photo genius, 12 people, San Francisco based company  called … Continue reading

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Tablets relegates the Mouse’s Tail


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Written by Pooja Mehra
on December 1, 2011

Tablets offer a different style of browsing, and web owners must improve its experiences, Forrester says. Forrester Research Inc. predicts that tablet sales will grow from 10.3 million devices in 2010 to 44 million in 2015. And as the tablet … Continue reading

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Social CMO’s to Lead the New Brand Experience


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Written by Pooja Mehra
on November 21, 2011

One of the most exciting aspects of the emerging market shifts is that we find ourselves living through an underlying power called the social technology – where collaboration and influence through social networking is said to pilot the biggest impact … Continue reading

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Optimizing to Improve your Quality Score


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Written by Pooja Mehra
on November 15, 2011

For search marketers to compete in a competitive pay-per-click landscape and curtail keyword price inflation, campaigns must evolve with search algorithms that increasingly take into account site-side factors such as landing page relevance. We all know that Google’s got this … Continue reading

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Business Travellers’ Turbocharged with New Online Tools


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Written by Pooja Mehra
on July 11, 2011

When a business traveller posted a photo of a moldy coffee pot in a hotel room of one of the company’s preferred hotel suppliers, the photo meant that the agent had to act quickly, both to assure the traveller that … Continue reading

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