Author Archives: Harman Bajwa

Checklist to see if someone sold you a tactic in the name of a Marketing Strategy!


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Written by Harman Bajwa
on September 4, 2016

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu, ‘The Art of War’ Though both strategy and tactics have been pivotal to warfare, it’s the former that encompasses the … Continue reading

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Best iPhone Apps & Cool iPhone Apps for Business Reviews


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Written by Harman Bajwa
on May 8, 2012

They are slim and light creatures. They wow buyers. They come with big images, high-definition screens and a plethora of cool apps that add great fanfare to an already fine product. This gadget is a Zen thing; an escape. Invested … Continue reading

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Revising Expectations – Why Some Start-ups Succeed and Others Fail, Some fascinating Harvard Findings


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Written by Harman Bajwa
on April 30, 2012

During the Internet boom, companies armed with nothing more than a PowerPoint presentation of a lousy idea could secure tens of millions of dollars in funding – which sometimes gave them enough time to figure out a viable business plan … Continue reading

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A Deal in your Pocket: How Consumers Get Local Shopping cues from Social Media


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Written by Harman Bajwa
on December 20, 2011

Retail Ecommerce Sales is a huge success by all standards, but still a majority of shopping still takes place offline in local stores. While $155 billion worth of consumer goods were bought online last year, a far larger portion of … Continue reading

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8 Ways to Unshackle your Blog Writing


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Written by Harman Bajwa
on December 11, 2011

We all know that the act of blogging can sometimes leave us in a thicket – be it being tethered in mind, the word choices, tied to desk or pen or computer. Yet the common objective is to monetize our … Continue reading

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The Rapid Adoption of “Like” and How Marketers need to Treat their Facebook Pages


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Written by Harman Bajwa
on November 25, 2011

Ever since Facebook began encouraging businesses to deploy the ‘thumbs-up’ button across the web, brands have been galloping to stockpile their “likes”. With thousands or even more of “likes”, what’s next? Research has shown that users who voluntarily click the … Continue reading

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Prepare for a Mobile-Driven Internet Strategy


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Written by Harman Bajwa
on November 18, 2011

Mobile Purchases will grow quickly among Frequent Online Buyers Millions of Canadians and Americans use the Internet every week to purchase products and services. They are not only affluent consumers but are also technology savvy who turn to their mobile … Continue reading

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Higher Yield in Search Marketing with improved Google Site-links


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Written by Harman Bajwa
on August 25, 2011

Google has introduced some radical enhancements to the ‘site-links’ that appear under search results. Site-links are typically the links that one sees under a website listing. These links have a direct relation to the website and allow users to jump … Continue reading

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How Companies and Brands are linking Twitter Ad platform back to their Business Results


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Written by Harman Bajwa
on August 17, 2011

In the world of Social Media Marketing, Facebook and Twitter without doubt dominate – giving advertisers a pronounced tech-savvy reputation, allowing them to integrate ads seamlessly into social media content, and cruising a step further – providing them with much-captivating … Continue reading

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Exponential Growth News in Online Ad Spending


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Written by Harman Bajwa
on July 4, 2011

As Americans increasingly spend more time online for information and entertainment purposes – after Television, Online Ad spending has emerged as one of the most effective tools to attract and retain customers. According to figures released by IAB and PWC, … Continue reading

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