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Author Archives: Christina Svetia
Where should you put your SEO Budget – On-Page tactics or Link Building?
April 20, 2012
Strategic SEO planning fails when it has fuzzy objectives, lack of direction, and a rushed schedule. More than often, you can’t settle on a path forward unless you pinpoint on the exact problem you’re trying to eschew. Unfortunately (or fortunately!) … Continue reading
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Mirror Mirror on the Wall, Social Media has it ALLLL…..!!
March 23, 2012
‘Mirror Mirror’ the new Hollywood flick, in a sneak online promo, mirrors the Evil Queen and Snow White’s combination of Hollywood and Online culture. As an adaptation of Snow White, the fairy tale, here, Julia Roberts, the Evil Queen finds … Continue reading
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Globalize and Localize: How to Approach an International SEO Strategy
March 15, 2012
Expanding web presence internationally can be a challenging task for any company that trades overseas – or hopes to expand into foreign markets in the future. The benefits of an effective International SEO campaign are self evident: Increasing visibility in … Continue reading
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Building your Personal Brand through your Social Network
March 5, 2012
In a world that is becoming more and more virtual, you are your Google results. Being Googled is the new millennium version of a reference check. It provides your colleagues, employees, managers, clients, hiring managers and executive recruiters with critical … Continue reading
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Pinterest: How to Approach your Company Branding
February 27, 2012
Holy Smoke!! With the fastest growth ever for a standalone site, social-image sharing site Pinterest has caught the fancy of brands BIG and new. Launched in 2009, the site is growing like crazy, with over 11 million visits during one … Continue reading
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Twitter Overhauls a New Look
December 15, 2011
Twitter’s recent overhaul last week has bought “substantial improvements” to the user experience of both its web and mobile interfaces. It’s a matter left to debate as to where the inspiration came from, but this new haunt of creativity seems … Continue reading
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Getting onto Top Google Ranks may not be your Best Internet Marketing Move
December 8, 2011
Now that you have got yourself to the top 10 slots on Google Ranking, are you getting more sales than those below you? This is what some marketing managers and internet marketing experts have failed to perceive at times. A … Continue reading
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‘Over-the-Top’ Video Consumption on the Rise
October 24, 2011
Gone seem the days when TV set was the main source of attraction in home entertainment. Media usage- as rapidly as it is changing today has more internet-enabled devices and screens to keep one’s mind and body glued. Consumers’ digital … Continue reading
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“Local Stuff” Getting noticed with your Google Places Page
July 6, 2011
If you’ve ever conducted a search at Google.com, you’ve probably already been exposed to Google Places. It consists of a free business listing appearing on Google and Google Maps that includes basic company information, photos, videos, and reviews. What’s there … Continue reading
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Social Media plays a huge role in finding rioters
June 21, 2011
In the new outpouring of social media judgements we are not one anymore. We all have shadow selves. When a young hoodlum involved in the Vancouver hockey riots, conducted this anti-social behaviour of trying to destroy a Police car, he … Continue reading
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